Last Updated: February 8, 2012

Xerocole is committed to respecting the privacy and security of your personal information. The following U.S. online privacy policy (“Privacy Policy”) describes the information we collect and how we use it. By using this website, you consent to our Privacy Policy.

We may periodically update this Privacy Policy to reflect material changes in how we collect, use, share or store your personal information. We encourage you to refer to this Privacy Policy on an ongoing basis so that you understand our current Privacy Policy. You consent to any changes we make to this Privacy Policy if you continue to use the Xerocole website after receiving a notice of the change or upon our posting of the new Privacy Policy on this website.

COLLECTING INFORMATION

Like many websites, we gather information about how visitors use our website. In general, you can visit many of our web pages without telling us who you are or revealing any personal information about yourself. We may track your visit for trends and statistics, but you will remain anonymous unless you tell us who you are. Once you choose to give us your personal information, you are not anonymous to us. For more information, see the “Navigation” section of this Privacy Policy below.

We request information from you (which may include your name, address, telephone number, email address[, age, gender and, when necessary, credit card information)] when you:

• Register or set up an account


• Purchase


• Request to receive communications


• Participate in a promotion or other website feature


• Participate in online discussions


• Modify your account or profile

We may also collect non-identifying information like browser type, access times, search term queries through a log of all traffic on our web site. ]In order to better understand your preferences and better serve you, we may combine information you give us online with other information from Xerocole sources, transactions and communications. This may include data from Xerocole direct mail, events, or online marketing. We may also combine that information with data that is publicly available and data that we receive from other reputable sources. This data may include postal address updates and demographic data. All data combined and stored with online data is protected by this Privacy Policy.

To provide you with certain social features, we may collect information about your contacts or friends from third party websites that provide access to this information, such as Facebook, LinkedIn, Twitter, or email services. We respect and follow the privacy policies of those third party services with regard to the data we collect from them.

USING INFORMATION

We may use the information we collect to:

• Customize and/or personalize your communications


• Better respond to your customer service inquiries


• Communicate with you about your purchase, account information, or customer service needs


• Communicate with you about our products and events, and for other promotional purposes


• Display targeted advertising, announcements, sponsorships or other messages


• Notify of new features, answer questions from contact or feedback pages


• Improve our business


• Administer competitions, contests, promotions, surveys or other website features


• In order to help us rank the importance of future items to build into the Services

We will not use your personal information to advertise or communicate promotional offers, directly or indirectly, using direct mail marketing or telemarketing, unless you give us permission to do so.

We may extend any of our rights under this Privacy Policy to third parties performing services on our behalf.

SHARING INFORMATION

We may enable other users of our site and third parties to view or receive information from your profile, subject to your permission to share this information.

For the purpose of operating our business, we may transfer information between Xerocole and our preferred service providers who use that information only to conduct Xerocole business. For example, they may handle our credit card processing, data management, email distribution, market research, information analysis, and promotions management. We provide our preferred service providers with the information they need to perform their services and work with them to respect and protect your information.

We may provide information to other companies for purposes such as reporting and marketing. We may sell or transfer non-individualized information to third parties, including summary or aggregated anonymous information about all or sub-groups of users of our site.

On rare occasions, we may disclose specific information upon governmental request, in response to a court order, when required by law, to enforce our website policies, or to protect our or others' rights, property, or safety. We may also share information with companies assisting in fraud protection or investigation. We do not provide information to these agencies or companies for marketing or commercial purposes.

PROTECTING YOUR INFORMATION

We use a variety of security measures, including sophisticated encryption and authentication tools to maintain the safety of your personal information. Your personal information is contained behind secure networks and is only accessible to a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. All credit card information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be accessed only as stated above. We will use the information for purposes of processing and completing only those transactions you approve, and the information will be disclosed to third parties only as necessary to complete a specific transaction. Regardless of these efforts, no data transmission over the Internet can be guaranteed to be 100% secure.

Our site may contain hypertext links to the websites of one or more third parties. We are not responsible for the privacy practices or the content of these other websites.

NAVIGATION

Like other interactive websites, we collect information about your use of our site and our services using cookies, log files, and techniques used to track who is reading a web page or e-mail, when, and from what computer.

A cookie is a small removable data file that is stored by your web browser on your computer. Cookies allow you to place an order on our website and allow us to enhance and personalize your online browsing and shopping experience.
For example, we use cookies to:

• Remember the items in your Shopping Cart


• Recognize you when you return to our website


• Enable you to use Express Checkout


• Analyze visitor behavior

You can choose to have your computer warn you each time a cookie is being sent or you can choose to turn off all cookies. You do this through your browser (like Firefox or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookie settings.

We also collect certain standard information that your browser sends to every website you visit, such as your IP address, browser type and language, access times and referring web site addresses.

QUESTIONS AND FEEDBACK

We welcome your questions, comments, and concerns about privacy. Please contact us by mail or email at:

Xerocole, Inc.
Attn: Chief Privacy Officer
1942 Broadway, Suite 319
Boulder, CO 80304
Privacy@xerocole.com